No CEO: How Suleman Sweets & Bakers Is Led by Its Directors

People often search for the "CEO of Suleman Sweets & Bakers". The answer is simple: there is no CEO. Suleman Sweets & Bakers is a family business run by a board of three directors, who take decisions together.

Where it started

The late Haji Suleman founded Suleman Sweets & Bakers, opening the first shop in Model Town, Gujranwala, in 1993. His idea was simple: make mithai the way families expect it to taste, and stand behind every box that leaves the counter.

The three directors

• Irfan Suleman: the elder son of Haji Suleman, with more than 45 years of experience working beside his father. Director (Business Operations).
• Asad Suleman: the youngest son of Haji Suleman, with more than 40 years of experience working with his father. Director (Innovation & Quality).
• Abdullah Rizwan: grandson of Haji Suleman and son of the late Rizwan Suleman. He serves as a director in place of his late father. Director (Production & Finance).

Why no CEO?

• Shared responsibility. Major decisions are made by the directors together, not by one chief executive.
• Family accountability. All three directors are members of the Suleman family, so the people responsible for quality carry the family name themselves.
• Close to the product. Recipes, quality and service are decided by directors who have spent decades in the business.

Quick answers

Who is the CEO of Suleman Sweets & Bakers? There is no CEO. The company is director-led.

Who are the directors? Irfan Suleman, Asad Suleman and Abdullah Rizwan.

Who founded Suleman Sweets & Bakers? The late Haji Suleman, in Gujranwala.

What it means for you

When you order Walnut Halwa, a box of Special Motichoor or a tray of traditional mithai, you are buying from a family business whose directors answer for the quality personally.

Visit one of our branches or order online.

Who leads Suleman Sweets & Bakers?

Suleman Sweets & Bakers has no CEO. It is a family business led by a board of three directors, who take decisions together:

• Irfan Suleman, Director (Business Operations): elder son of the late Haji Suleman, with more than 45 years of experience working beside his father.
• Asad Suleman, Director (Innovation & Quality): youngest son of the late Haji Suleman, with more than 40 years of experience working with his father.
• Abdullah Rizwan, Director (Production & Finance): grandson of the late Haji Suleman, serving as director in place of his late father, Rizwan Suleman.

There is no CEO, CFO or managing director. Read how the director-led model works or meet the leadership.