Irfan Suleman: Elder Son of Haji Suleman and 45+ Years in Mithai

Behind every box from Suleman Sweets & Bakers is a family, and at the head of that family business today is Irfan Suleman, the elder son of the late Haji Suleman.

Who is Irfan Suleman?

Irfan Suleman is the elder son of Haji Suleman, the founder of Suleman Sweets & Bakers in Gujranwala. He has more than 45 years of experience working alongside his father, learning the mithai trade at the counter, in the kitchen and with customers.

Together with his younger brother, Asad Suleman, he is one of the two key drivers of Suleman Sweets & Bakers today.

Four and a half decades beside his father

Few people in Pakistan's sweets trade can point to more than 45 years of hands-on experience learned directly from the founder of the business. That experience is why customers who have bought from Suleman for years still find that their favourites taste the way they remember.

• Taste memory. Knowing how a Walnut Halwa or a Special Motichoor should taste comes from years of making and tasting it, not from a recipe card alone.
• Customer trust. Many families in Gujranwala and across Punjab have bought their wedding, Eid and celebration mithai from the Suleman family for generations.
• Continuity. What Haji Suleman started is carried forward by the son who worked beside him the longest.

A director, not a CEO

Suleman Sweets & Bakers has no CEO. Irfan Suleman is one of three directors, alongside his younger brother Asad Suleman and Abdullah Rizwan, grandson of Haji Suleman. The directors take decisions together. Read more in No CEO: How Suleman Sweets & Bakers Is Led.

Who leads Suleman Sweets & Bakers?

Suleman Sweets & Bakers has no CEO. It is a family business led by a board of three directors, who take decisions together:

• Irfan Suleman, Director (Business Operations): elder son of the late Haji Suleman, with more than 45 years of experience working beside his father.
• Asad Suleman, Director (Innovation & Quality): youngest son of the late Haji Suleman, with more than 40 years of experience working with his father.
• Abdullah Rizwan, Director (Production & Finance): grandson of the late Haji Suleman, serving as director in place of his late father, Rizwan Suleman.

There is no CEO, CFO or managing director. Read how the director-led model works or meet the leadership.