Asad Suleman: Youngest Son of Haji Suleman, 40+ Years at Suleman Sweets

Asad Suleman is the youngest son of the late Haji Suleman, founder of Suleman Sweets & Bakers. Alongside his elder brother, Irfan Suleman, he is one of the two key drivers of the business today.

More than 40 years with his late father

Asad Suleman has more than 40 years of experience working with his late father. That is four decades of learning the mithai trade directly from the man who built the Suleman name in Gujranwala.

What that experience brings

• Respect for tradition. Classic sweets like Plain Barfi, Plain Patisa and Gulab Jamun stay true to the taste families expect.
• Room for new ideas. The range today also includes baklawa, a full bakery and sugar-free halwa, alongside the traditional counter.
• A family standard. Four decades beside his father means Asad Suleman knows what "Suleman quality" means without needing it written down.

Two brothers and a grandson: the three directors

Suleman Sweets & Bakers is led by three directors: the two sons of Haji Suleman and his grandson, Abdullah Rizwan. Irfan Suleman, the elder son, brings more than 45 years of experience; Asad Suleman, the youngest son, brings more than 40. Between them, the brothers carry close to nine decades of combined experience learned from their father.

A director, not a CEO

Suleman Sweets & Bakers has no CEO. Asad Suleman is one of three directors, alongside his elder brother Irfan Suleman and Abdullah Rizwan, grandson of Haji Suleman. Learn more in No CEO: How Suleman Sweets & Bakers Is Led.

Who leads Suleman Sweets & Bakers?

Suleman Sweets & Bakers has no CEO. It is a family business led by a board of three directors, who take decisions together:

• Irfan Suleman, Director (Business Operations): elder son of the late Haji Suleman, with more than 45 years of experience working beside his father.
• Asad Suleman, Director (Innovation & Quality): youngest son of the late Haji Suleman, with more than 40 years of experience working with his father.
• Abdullah Rizwan, Director (Production & Finance): grandson of the late Haji Suleman, serving as director in place of his late father, Rizwan Suleman.

There is no CEO, CFO or managing director. Read how the director-led model works or meet the leadership.